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ABOUT US
The Athlete’s Advisor was founded by Ray Lauenstein in 1995 and took the form of a subscription newsletter sold to high school athletic directors and guidance counselors looking for a one stop resource about recruiting, college admissions, athletic development, current trends, sports science and all things relating to the student athlete.

Utilizing his experience as a high school baseball coach, and a masters degree in Sports Psychology from Florida State University, Ray filled a need in the baseball market by writing one of the first comprehensive guides to the college baseball recruiting process in 1998,  Baseball: Playing Outside the Lines – A guide for players, parents and coaches. In July 2005 Ray partnered with Frozen Ropes Baseball and Softball Training Centers to re-launch the book as College Bound: The Official Guide to Playing College Baseball.

Ray has managed the website www.athletesadvisor.com, a resource with hundreds of articles, book reviews and resources for the student athlete, since 1997. This site includes a partnership with noted sports nutritionist Nancy Clark, and Varsityedge.com, a leading recruiting information web site for student athletes.

In high school Ray was a three-sport athlete and played football and baseball at Hamilton College (NY) where he captained the baseball team in 1991. Following undergrad he enrolled at Florida State University in the Sport and Exercise Psychology program. During that time he coached baseball at perennial power Florida High and tutored in the FSU athletic department.

Ray just finished updating the 4th printing of   The Making of a Student Athlete with co-author, New England Interactive and Varsityedge.com founder Dave Galehouse.

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